The New Face of COVERGIRL is … Zendaya
Today, COVERGIRL, the brand known for rocking your unique kind of beautiful, is thrilled to announce Zendaya as the fresh new face. Known for redefining standards of what it means to be authentic and ‘do you’, Zendaya stands for individuality and the unique definitions of beauty that go along with it.
Zendaya broke the news first on her Instagram page and featured behind the scenes footage from her first ever COVERGIRL shoot, and another image was then shared on COVERGIRL’s Instagram page. Her first COVERGIRL TV spot will air live at the 58th Annual GRAMMYs, and will feature a new line up of COVERGIRL products including Plumpify Mascara by LashBlast Pro, truNAKED Eyeshadow Palette and Liners, and Oh Sugar Lip Balm.